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Transform your routine

The Foundation That Changes Everything

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Over 13,524 Five Star Reviews!

Six Reasons Why You'll Love Changing Foundation

#1

ADAPTS TO YOUR EXACT SKIN TONE

No more shade-matching disasters or buying 3 different foundations to mix. This white formula transforms to match your unique skin color perfectly — whether you're pale in winter or tanned in summer.

Five orange stars in a row on a white background.

'I used to spend forever at Sephora trying to find my shade. This literally changes to match me!'

Emma

Verified Purchase

#2

HYDRATES WITHOUT FEELING HEAVY

Packed with Sodium Hyaluronate and Glycerin for that dewy, glass-skin glow. Perfect for dry patches without that greasy feeling that breaks you out by lunch.

Five orange stars in a row on a white background.

'My skin stays hydrated all day but never feels oily. It's like skincare and makeup had a baby!'

Sophia, 48

Verified Purchase

#3

BUILDABLE COVERAGE THAT LOOKS REAL

From no-makeup makeup to full glam — you control the coverage. Light enough for Zoom calls, buildable enough for night out selfies.

Five orange stars in a row on a white background.

'I use one layer for work and build it up for dates. Never looks cakey like my old foundation.'

Mia

Verified Purchase

#4

HIDES REDNESS & BREAKOUTS

Conceals hormonal breakouts, redness, and those late-night-Netflix dark circles without looking like you're wearing a mask. Your skin but better vibes only.

Five orange stars in a row on a white background.

'Covers my acne scars perfectly but still looks like skin. My boyfriend thinks I'm not wearing makeup!'

Olivia

Verified Purchase

#5

GENTLE ON SENSITIVE SKIN

No more foundation-induced breakouts. Safe for sensitive skin, rosacea, and even those random allergic reactions to new products.

Five orange stars in a row on a white background.

'I have super reactive skin and this is the only foundation that doesn't make me break out.'

Isabella

Verified Purchase

#6

LASTS THROUGH YOUR ENTIRE DAY

16-hour wear that survives your morning workout, work day, and happy hour. Plus SPF protection because skincare girlie vibes.

Five orange stars in a row on a white background.

'Put it on at 5am for my shift, still looked fresh at midnight. This stuff doesn't budge!'

Ava

Verified Purchase

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Changing Foundation Benefits

One Shade Fits All

Stop wasting money on foundations that don't match. The color-adapting technology means one bottle works year-round — from your winter pale to summer glow.

Skincare-Makeup Hybrid

Why choose between good skin and good coverage? Hydrating ingredients treat your skin while you wear it — basically a face mask that makes you look flawless.

White cream smear with a smooth texture on a black background.

Instagram-Ready Finish

That filtered, airbrushed look IRL. Blurs imperfections and gives that lit-from-within glow that looks amazing in any lighting.

Stays Put All Day (And Night)

No creasing. No patchiness. No 'melting off.' Just confident, camera-ready skin from your morning latte to late-night plans.

What Our Customers Are Saying

'Game changer for my morning routine'

'I'm always running late and this saves me SO much time. No shade matching, just blend and go. Plus my skin actually looks better after wearing it all day??'

Jessica

'My friends keep asking what I'm using'

'The white-to-my-color transformation is like magic! Everyone thinks I got a facial or something. Nope, just this foundation doing its thing ✨'

Rachel

'Worth every penny'

'I was skeptical about the price but I've stopped buying concealer, primer, AND moisturizer. This does it all. My skin has never looked better!'

Hannah

How to Apply Changing Foundation

Step 1.

Dot It On

Apply small white dots on your forehead, cheeks, nose, and chin. Yes, it looks weird at first — trust the process!

Step 2.

Blend & Watch The Magic

Use a brush or beauty sponge to blend. Watch it transform from white to your perfect shade. So satisfying!

Step 3.

Build Where Needed

Got a stubborn pimple or dark circles? Layer it up. The formula builds beautifully without getting thick or cakey.

What Makes Changing Foundation Special

Clear liquid bubbles on a white background.

Glycerin

The OG hydrator that pulls moisture into your skin. Keeps you dewy all day without that sticky feeling other foundations have.

Pink liquid bubbles in a circular pattern on a light background.
Sodium Hyaluronate

Basically injectable-level hydration in a bottle. Plumps skin and blurs texture — hello, glass skin effect!

Abstract image of swirling amber liquid on a yellow background.

Tocopheryl Acetate (Vitamin E)

Protects against pollution and blue light damage while nourishing your skin. It's giving skincare benefits while you slay.

Close-up of black granular material with a rough texture.

Titanium Dioxide

Natural mineral that provides sun protection while perfecting skin.

What Our Customers Are Saying

Woman with blonde hair showing earrings in two side-by-side images.

'Game changer for my morning routine'

'I'm always running late and this saves me SO much time. No shade matching, just blend and go. Plus my skin actually looks better after wearing it all day??'

Jessica

'My friends keep asking what I'm using'

'The white-to-my-color transformation is like magic! Everyone thinks I got a facial or something. Nope, just this foundation doing its thing ✨'

Rachel

'Worth every penny'

'I was skeptical about the price but I've stopped buying concealer, primer, AND moisturizer. This does it all. My skin has never looked better!'

Hannah

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CHANGING FOUNDATION

The World's First Self-Adapting Foundation

€34,95

€69,90

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30-Day Money Back Guarantee

Tracking

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30-Day Money Back Guarantee

Tracking

Included

Free Worldwide Shipping

Comments

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Patricia Jones

Okay I never leave reviews but this is actually magic in a bottle. I wore it to brunch, the gym, AND dinner... didn’t move. No patchiness, no creasing, just glowy skin all day. Obsessed.

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4h

Martha Clark

Yes!! I was shocked too. I get sweaty AF on cardio days and it stayed put better than my "longwear" foundation ever did.

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24 min

Emily Harper

Thought the color-changing thing was a gimmick... until I tried it. It literally adjusted to my face right in front of my eyes. No more mixing 2-3 shades in the morning 😩🙌

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2h

Emma Emerson

Blends like skincare. Feels like skincare. Looks like I just got a facial. 10/10.

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6h

Linda Richards

Used to carry 3 bottles in my makeup bag for different seasons 🙃 Now I just use this. One and done. Worth every cent.

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8h

Tina Johnson

Does it work if you have more olive/yellow undertones? I always end up too pink with most foundations 😭

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15h

Editha Cruz

I have yellow/neutral undertones and it still worked! I think it adjusts to undertone too, not just depth. Super natural finish.

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2h

Debra Peyton

I use 2 pumps a day and it's lasted me just over 2 months! A little goes a long way 💁‍♀️

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11h

Cristin Graeme

I’d still layer a proper SPF under it if you're gonna be out in full sun — but for everyday stuff it’s solid!

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18h

Barbara Bradly

I have hormonal acne and super sensitive skin. This hasn’t broken me out at all — in fact, my skin’s been looking better lately. I think it’s the no-primer-needed part that helps.

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Frequently Asked Questions